Startup Professionals-Your Domain Name for your business matters!
A domain name for your business’s website can serve as sort of a first impression for customers. A memorable domain name can also make it easy for customers to do business with you again and again.
92 % of first-time website visitors aren’t going to a company’s website to buy its products or services. Instead, they’re often just researching their options or taking the time to learn more about the business before deciding whether it’s the right company for them.
Though their findings and experience with the site (and the business itself) will likely dictate whether this initial visit leads to more engagement down the line, the reality is that a company’s domain name is the first step to accessing this content. That makes choosing the right domain critical to making a good first impression.
Your domain name is like the sign that hangs outside a brick-and-mortar store.
It doesn’t matter how much you’ve worked on your business’s interior design or how wonderful you’ve made the customer’s shopping experience, if your target consumer isn’t drawn in by your sign out front, they’re not likely to take the time to check you out any further.